Money Talk From The Richard Solomon Group

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Feifei Ruan   

“Too many people spend money they earned, to buy things they don’t want, to impress people that they don’t like.”

-Will Rogers

From Plato to Benjamin Franklin to Will Rogers, everyone always had something to say about money.

There are magazines, newspapers, television networks, conferences, publishers, and more devoted to making and investing money. With its latest promotion, The Solomon Group takes a few steps back for a moment to ponder what money means, how it guides our actions, and how it can enhance or sometimes complicate our lives. Viewing these powerful images and accompanying thoughts on the topic from some well-known individuals throughout history… at the very least, let’s just say our relationship with money can be complicated.

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Tim Bower                                                                    

“Opportunity is missed by most people because it it dressed in overalls and looks like work.”

-Thomas Edison

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Bomboland                                                                                        

“Money often costs too much.”

-Ralph Waldo Emerson

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Kent Barton   

“No wealth can ever make a bad man at peace with himself.”

-Plato

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 Maria Corte   

“Whoever said money can’t buy happiness simply didn’t know where to go shopping.”

-Gertrude Stein

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Jason Seiler                                                                          

“There is a sufficiency in the world for man’s need but not for man’s greed.”

Mahatma Gandhi

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Michal Lisowski 

“If you live for having it all, what you have is never enough.”

-Vicky Robin

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Paul Cox                                                                                        

“He who is not contented with what he has, would not be contented with what he would like to have.”

-Socrates

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Donyung Lee 

“Money is only a tool.  It will take you wherever you wish, but it will not replace you as the driver.”

-Ayn Rand

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Daniel Goldfarb

“If you don’t have integrity, you have nothing.  You can have all the money in the world, but if you are not a moral and ethical person, you really have nothing.”

-Henry Kravitz

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Photographer Inti St. Clair And Her Friends Head to Cartagena

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Even though the trip was planned as a birthday celebration for herself and a friend, photographer Inti St. Clair wasn’t going to pass up the opportunity to capture some great imagery. With the colorful street art as a backdrop and themes like “Tropical Fruity Fantasy”,  “Jungle Safari”, and “Overboard Yacht Glamour”, they had all they needed to create some great over-the-top imagery. Needless to say, the group was hard to miss as they island hopped, danced at the Cafe Havana, or explored the ancient walled city of Cartegena.

 

Tom Cocotos And The Fine Art Of Collage

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Tom Cocotos began communicating visually before he could speak, and his primary method even then was collage, an art form that is both simple and sophisticated. Collage is like a visual record of all the creative decisions this artist makes along the way as he deconstructs and reconstructs his imagery. The tools are relatively simple: paper, magazines, pencil, and glue stick, but they nonetheless allow this artist to create  imagery that is sometimes a funny narrative, a probing portrait, or something powerfully iconic. Tom always seems to be working, whether it’s on the subway or in his studio here in New York. Commissioned work has also taken him all over the world, from Buenos Aires to Moscow, and this past year, he held artist residencies in Berlin, Buenos Aires, and Miami, with one-person exhibitions in all three cities. To read more about his art and commercial illustration, read the full interview at Design Arts Daily.

Yodelist Insider’s Group on Facebook

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We created a Yodelist Insider’s Group on Facebook! Finally a closed VIP group where we can share everything Yodelist. Enjoy: 

  • Tips and Tricks for getting the best out of your membership
  • Marketing Lessons
  • Instructional Videos
  • Creative Clips
  • Member Reviews
  • Success Stories
  • Latest Industry Updates 
  • Member-2-Member Advice
  • Increasing Community 

 Please join and join in the conversation or live FB interactions. 

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Want to be featured? Have a success story? Contact us here to earn your bragging rights and let us grow legs for your promotion in the industry!

 

Success Stories: Laura Casner

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2017 © Laura Casner

Next up in our Success Stories series is photographer Laura Casner, whose email showcase (shown below) landed her a new project for Mini Cooper. Here’s Laura’s take on both her campaign strategy the experience working with Mini:

“The email was first in a year long marketing push to introduce my work to prospective new clientele in general, but also to specific clients who would be a match for my outdoor lifestyle, wellness, and travel vibe. The Ad Agency contacted me because they had an upcoming experiential event for Mini Cooper and they wanted to ensure they knocked it out of the park to win future work. They thought my outdoor/adventure/travel vibe would be a good fit for the mood, and theme. The event was a loop route that provided attendees a mini getaway from the hustle of the city. They drove 50 minis at a time from downtown, to a secluded farm in the redwoods and back. My job was to document the experience mostly in real time, and with some staged shots of cars.” 

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More proof that incredible talent, beautiful images and smart, targeted marketing are a winning combination, congrats Laura! You can see more of Laura’s work here.

Yodelist Success Stories: Anthony Foronda

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As part of our new “Success Stories” series, we’re showcasing Yodelist creatives who’ve successfully launched email campaigns that not only added exposure, but also brought new and exciting jobs and projects with a wide variety of clients. First up is illustrator Anthony Foronda. Here’s what he had to say about his first two campaigns and the resulting project he’s working on:

“I have had two email campaigns through Yodelist and just received my first illustration project from Cricket Media. I will create 5 spot illustrations for their April 18th issue of Spider magazine. The illustrations will accompany a feature short story about a Ugandan Folktale.”

Below is the emailer that attracted Cricket Media, followed by several more examples of Anthony’s work.

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Congrats on the new project Anthony! Looking forward to seeing your work and the story when it’s released.

Anthony Foronda is an internationally recognized award-winning illustrator & designer. He has been chosen in American Illustration, Society of Illustrators of Los Angeles Illustration West, Awarded in Alternative Pick Awards, and the International Luerzer’s Archive’s “200 Best Illustrators Worldwide” Biennial. HIs work stands out with color & texture and is conceptually thought provoking. He has worked in the editorial and advertising markets. Anthony lives in rural Putnam, CT USA, New England.

Create. Communicate.