Let the REAL Holiday Sales BEGIN!

We’ve joined forces with our friends at Dripbook and are offering a FREE one-year subscription to their portfolio website when signing up with Yodelist! Not only will you gain access to the most in-demand creatives in the industry and jumpstart your marketing needs but NOW you’ll be able to showcase your work across multiple platforms. For FREE!

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We are database marketing done right. With over 50,000 highly-qualified contacts from all sides of the creative industry, and a suite of interactive features to help you maximize your effectiveness, Yodelist is the perfect addition to your marketing plan. From creative teams and art buyers to producers, suppliers, and artists, Yodelist helps you target your promotions to the right people so you can expand your network with the best information in the business.

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Dripbook is a website offering online portfolio tools to creative professionals around the world. If you are a professional photographer, illustrator, designer, stylist, makeup artist, hair stylist or other professional commercial artist, you can create an online portfolio on the Dripbook website for clients worldwide to view. In addition, you can export that portfolio for display elsewhere – on a standalone website using your own domain name, on social media channels, and on our free iPad + iPhone and Android Apps.

Contact us to get started TODAY!

Yodelist Success Stories

WE’RE BACK!

After a brief hiatus we are happy to jumpstart our blog with several pieces of original content highlighting photographers and illustrators who have had a positive experience navigating Yodelist. If you are a subscriber who would like to be featured in a piece please feel free to submit your request to support@yodelist. com.

First up is photographer Siri Berting.

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I am a lifestyle photographer with a focus on kids and interiors. The two subjects blend well together for clients because my interior shots come to life with the addition of a little human element, which is usually a little human. The clients I am interested in working with are ones who like bringing a little life, whimsy and authenticity to their brands.

I tend to target clients by sending email promos and postcards to specific art buyers, creative directors and art directors whose client list would match my work. I also target specific clients by researching brands and staff on LinkedIn and then add them to My Contact Groups in Yodelist.

For the Bed Bath and Beyond catalog project, I was initially contacted by the creative director at the ad agency that was working on the catalog. He reached out to me to let me know they were interested in working with me on this potential project and to see if I was interested as well. Then once that was established my rep worked with the art buyer to work out the specifics.

Working on this new catalog concept for Bed Bath and Beyond was a huge collaborative process.  This was a big new branded step for them with the goal of increasing awareness of their large furniture and home furnishings collection, which is mostly found online. The preparation for this shoot consisted of many conference calls, lots of questions and suggestions on timing and flow along with exacting location videos and Google maps to understand how the light flowed through the house and how it affected our shoot schedule. I really enjoyed the collaborative process and being able to bring ideas and concepts to the project.

The thing that is interesting about how this project came about is that the Creative Director was checking out my email promos for a few months before he approached me, and I could track that through Yodelist. I make an effort to keep track of who clicks and opens my promos and his name kept popping up. Then I heard from him directly. It was really great to see a direct link between my consistent messaging and branding leading to the work I want.

 

To view more of Siri’s work visit her website of check out her social media here:

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The Art of the Personal Project: Darren Carroll

A few months ago Suzanne Sease and Darren Carroll talked about his series of photos that focus on Smitty’s Market in Austin, TX. Having come from an Eastern upbringing, Darren was struck not only by the authenticity of how the food was prepared but was also aesthetically drawn to the way the light bounced around the establishment.

“They have a very old-school way of doing things—there’s no automation, no thermometers, timers, or anything like that. Everything is done by hand, by feel, and by instincts — instincts honed by years of experience and decades of doing things the same way, and without compromise. And don’t forget I shot this back in 2009, long before the barbecue craze took hold, both in Austin and around the country…

More than anything, I had fallen in love with the the light in the building— at certain times during the day it just bounces around in there through these old, dirty, diffused panes of glass and mingles with the smoke and the dark, soot-stained walls of the pit room. I really wanted to be able to play with that.”

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Fire pits, Smitty’s Market, Lockhart, Texas. Photograph ©2009 Darren Carroll
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Interior, Smiity’s Market, Lockhart, Texas. Photograph ©2009 Darren Carroll
Old-School Barbecue
Interior, Smiity’s Market, Lockhart, Texas. Photograph ©2009 Darren Carroll
Old-School Barbecue
Interior, Smiity’s Market, Lockhart, Texas. Photograph ©2009 Darren Carroll
Old-School Barbecue
Lunch rush at Smitty’s Market, Lockhart, Texas.

More images and the full interview can be viewed at aPhotoEditor’s website:

The Art of the Personal Project: Darren Carroll

About Darren Carroll

Darren Carroll is a commercial and editorial photographer specializing in portrait and sports work with a photojournalistic approach. Clients include Sports Illustrated, ESPN:The Magazine, Forbes, Hyatt Hotels, and Dick’s Sporting Goods. A New York native, he lives just outside of Austin, Texas with his wife Jessica, son Jake, and golden retriever, Shea.

About Suzanne Sease

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

Welcome Illustration Age to Yodelist!

Yodelist is excited to announce that Illustration Age has come aboard as a new partner with the Workbook family that will help our illustration audience grow even larger!

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Illustration Age founder Thomas James says:

Hello Illustrators!

It’s time for yet another exciting announcement here at Illustration Age!

As you know we’re constantly working hard to realize our vision of being the ultimate professional resource for Illustrators, and today marks the beginning of another new chapter.

We’re thrilled to announce that Illustration Age, along with our partner site Illustration Friday, is merging with Workbook.

Many of you already know of Workbook as a high quality resource for Illustrators, along with their other partner entities Dripbook and Yodelist. In addition, they have long been supporters of both Illustration Age and Illustration Friday. After much conversation with owner Bill Daniels and several other members of the Workbook team, I have decided to join forces with them on our mission to help you succeed as a creative professional.

Please head to Illustration Age to familiarize yourself w/ their awesome work and we can’t wait to announce future events to engage the illustration community!

The Art of the Personal Project: Russ Quackenbush

Los Angeles based photographer Russ Quackenbush talks about the personal project that was inspired by the foot traffic outside his wife’s storefront in Santa Monica.

“I stopped by one day while she was prepping for a job and noticed a decent amount of interesting people walking by. I learned that some of the people were getting their car washed on one side and walking buy to Starbucks on the other side…I offered them 5 dollars to answer 5 questions and then sit for four minutes. Which turned into 5 minutes of total time. The inspiration was that I got to meet all these cool people that I might have never otherwise.”

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More images and the full interview can be viewed at aPhotoEditor’s website:

The Art of the Personal Project: Russ Quackenbush

About Russ Quackenbush

Russ Quackenbush creates visual images of humanity that reflect the qualities we cherish most in each other. In his portraiture, he gently documents the relics of a subject’s life experiences as they unfold and present themselves in the emotions of their face, the language of their body, and the energy of their being. Russ’ photography gives us license to laugh, play, rejoice, or to mourn. It is through his images that we are led respectfully and thoughtfully into the life of another.

Emotionally charged landscape photography compliments his portraiture work. Russ embraces the powerful energy of place as presented to him in textures, tones, and colors. Through these he creates a complex visual record that conveys the rich history of the site. One gets a clear sense of what has come before and what is destined to be.

It is these same sensibilities that he brings to his work in commercial advertising. Traveling throughout the United States and abroad, Russ is always inspired by new environments and motivated by new challenges. Ultimately, it is his love of photography that is reflected in final result.

Upon starting his business in 1996, he has received a myriad of awards from the Photography and Advertising Annuals of Communication Arts, The Ad Club, and The One Show. Creativity Magazine, Archive, and Photo District News have all featured Russ and his work. It was 2001, that Photo District News distinguished Russ in their “30 Under 30”, presenting him as a young talent worth keeping an eye on. He has certainly lived up to that prediction.

About Suzanne Sease

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

The Art of the Personal Project: Dave Moser

Dave Moser discussed his project “The American Housewife” and how it came into fruition with consultant Suzanne Sease a few months ago. Dave credits his own wife for inspiring him to shoot this series.

“My wife is a stay at home mom, and I found that when we were in social situations, folks had no interest in what she did. I believe the occupation of being a stay at home parent is challenging, isolating and disrespected but yet one of the most important roles there is – raising the future generation.”

More images and the full interview can be viewed at aPhotoEditor’s website:

The Art of the Personal Project: Dave Moser

About Dave Moser

I am a seeker, an artist, a photographer, a father, a husband, a lover of all things eclectic, a listener, a cook, a marketer, a business person, an outdoorsman and voyeur.

I graduated from The University of Dayton with a BFA in photography. After discovering commercial photography, I fell in love with the problem solving, collaborating, accessing and working with different people in different environments everyday.

I have found portraiture to be the most fascinating aspect of photography due to the connection and understanding it offers. I’ve found that if I understand someone, not necessarily agree with but understand – I have love for them. Often while photographing people, they become younger, the effects of time fall away and I witness the openness we all shared as children. Portraiture, listening and the discipline of seeing are the aspects of my craft that inspire and energize me.

Dave’s portraiture has been featured on the covers of and in national magazines and in advertising campaigns worldwide and has led to awards with Communication Arts, PDN, Graphis, Applied Arts, Prix De La Photographie Paris, ASMP and many more.  http://www.davemoser.com

About Suzanne Sease

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

Create. Communicate.