All posts by yodelist

Yodelist success story: Todd Kale and the new math

It was June 2020, the reality of Covid-19 had settled in and illustrator Todd Kale knew he needed to generate assignments. He got to work creating the promotion you see here, built a list that included magazine and newspaper art directors and hit send. One of the responses he received was from which led to an ongoing series called “The New Math” about at the effects of Covid-19 on different business sectors. The experience has taught him a lot. Todd says, “While there’s a lot of bad news out there, the adaptability of our country is impressive and encouraging.” And he says, he has used the assignment to hone his 3D skills which are now helping him work more efficiently.

Below we’ve included some of Todd’s recent favorites’s he’s created as part of this ongoing project for ACBJ.


Yodelist success stories:David Danz

David Danz’s success story is proof that consistent promotion pays off and can set you up for a more consistent flow of business. David tells us that although the promotion you see below was mailed in July one of the projects it yielded, a cover for Texas Co-Op Power magazine (included below), did not come about until December. He also told us recently that the art director has recently been in touch about another cover assignment, and he was also contacted by a party interested in purchasing a print of the same image.

Money Talk From The Richard Solomon Group


Feifei Ruan   

“Too many people spend money they earned, to buy things they don’t want, to impress people that they don’t like.”

-Will Rogers

From Plato to Benjamin Franklin to Will Rogers, everyone always had something to say about money.

There are magazines, newspapers, television networks, conferences, publishers, and more devoted to making and investing money. With its latest promotion, The Solomon Group takes a few steps back for a moment to ponder what money means, how it guides our actions, and how it can enhance or sometimes complicate our lives. Viewing these powerful images and accompanying thoughts on the topic from some well-known individuals throughout history… at the very least, let’s just say our relationship with money can be complicated.


Tim Bower                                                                    

“Opportunity is missed by most people because it it dressed in overalls and looks like work.”

-Thomas Edison



“Money often costs too much.”

-Ralph Waldo Emerson


Kent Barton   

“No wealth can ever make a bad man at peace with himself.”



 Maria Corte   

“Whoever said money can’t buy happiness simply didn’t know where to go shopping.”

-Gertrude Stein


Jason Seiler                                                                          

“There is a sufficiency in the world for man’s need but not for man’s greed.”

Mahatma Gandhi


Michal Lisowski 

“If you live for having it all, what you have is never enough.”

-Vicky Robin


Paul Cox                                                                                        

“He who is not contented with what he has, would not be contented with what he would like to have.”



Donyung Lee 

“Money is only a tool.  It will take you wherever you wish, but it will not replace you as the driver.”

-Ayn Rand


Daniel Goldfarb

“If you don’t have integrity, you have nothing.  You can have all the money in the world, but if you are not a moral and ethical person, you really have nothing.”

-Henry Kravitz

Bill Hickey Goes Fishing

Bill Hickey‘s latest project takes us into the world of fly-fishing by introducing us to Kelly Harrison, an accomplished guide who is more than able at sharing her expertise, as well as her knowledge of her local environment and its ecosystems. But probably the most compelling aspect of this short film is it captures the experience of fly fishing beyond the obvious goal of catching fish – a context for interacting with nature and the environment, and according to doctors, we could all use a little more of that.

Kelly Harrison | Montana Fly Gal from Hickey Photography on Vimeo.

Photographer Inti St. Clair And Her Friends Head to Cartagena


Even though the trip was planned as a birthday celebration for herself and a friend, photographer Inti St. Clair wasn’t going to pass up the opportunity to capture some great imagery. With the colorful street art as a backdrop and themes like “Tropical Fruity Fantasy”,  “Jungle Safari”, and “Overboard Yacht Glamour”, they had all they needed to create some great over-the-top imagery. Needless to say, the group was hard to miss as they island hopped, danced at the Cafe Havana, or explored the ancient walled city of Cartegena.


Tom Cocotos And The Fine Art Of Collage


Tom Cocotos began communicating visually before he could speak, and his primary method even then was collage, an art form that is both simple and sophisticated. Collage is like a visual record of all the creative decisions this artist makes along the way as he deconstructs and reconstructs his imagery. The tools are relatively simple: paper, magazines, pencil, and glue stick, but they nonetheless allow this artist to create  imagery that is sometimes a funny narrative, a probing portrait, or something powerfully iconic. Tom always seems to be working, whether it’s on the subway or in his studio here in New York. Commissioned work has also taken him all over the world, from Buenos Aires to Moscow, and this past year, he held artist residencies in Berlin, Buenos Aires, and Miami, with one-person exhibitions in all three cities. To read more about his art and commercial illustration, read the full interview at Design Arts Daily.

Jonathan Chapman Goes On Tour For McDonald’s


Most of Jonathan Chapman’s projects these days require he shoot stills and motion capture side by side, and he and his crew have it down. They’ve made a name for themselves with this approach and the high quality deliverables they produce.
His latest assignment was to create a corporate image library for McDonald’s, which external agency partners have access to for various brand projects. The project took him from Austin to Vegas and up to Portland and Seattle in the Pacific Northwest. In a typical day it is not uncommon to generate between 5,000 and 7,500 captures. An edit of roughly 25 percent are delivered as “JCP selects” and a “JCP alts” just in case. In either case, Jonathan says he is “confident that the client will find what they need.” McDonald’s typically reshoots a library of this size every two years; however, they do produce one-time projects fairly regularly.
The talent are all real people, including the employees. The images have an authentic feel and make the most of subtle regional differences. Small details, like the strong silhouette and the unifying earthy warm palette, help create that signature JCP look, which is so useful for a vast corporate identity like McDonald’s.

Yodelist Insider’s Group on Facebook

YDInsiders Cover

We created a Yodelist Insider’s Group on Facebook! Finally a closed VIP group where we can share everything Yodelist. Enjoy: 

  • Tips and Tricks for getting the best out of your membership
  • Marketing Lessons
  • Instructional Videos
  • Creative Clips
  • Member Reviews
  • Success Stories
  • Latest Industry Updates 
  • Member-2-Member Advice
  • Increasing Community 

 Please join and join in the conversation or live FB interactions. 


Want to be featured? Have a success story? Contact us here to earn your bragging rights and let us grow legs for your promotion in the industry!


Success Stories: Laura Casner

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2017 © Laura Casner

Next up in our Success Stories series is photographer Laura Casner, whose email showcase (shown below) landed her a new project for Mini Cooper. Here’s Laura’s take on both her campaign strategy the experience working with Mini:

“The email was first in a year long marketing push to introduce my work to prospective new clientele in general, but also to specific clients who would be a match for my outdoor lifestyle, wellness, and travel vibe. The Ad Agency contacted me because they had an upcoming experiential event for Mini Cooper and they wanted to ensure they knocked it out of the park to win future work. They thought my outdoor/adventure/travel vibe would be a good fit for the mood, and theme. The event was a loop route that provided attendees a mini getaway from the hustle of the city. They drove 50 minis at a time from downtown, to a secluded farm in the redwoods and back. My job was to document the experience mostly in real time, and with some staged shots of cars.” 

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More proof that incredible talent, beautiful images and smart, targeted marketing are a winning combination, congrats Laura! You can see more of Laura’s work here.