Next up in our Success Stories series is photographer Laura Casner, whose email showcase (shown below) landed her a new project for Mini Cooper. Here’s Laura’s take on both her campaign strategy the experience working with Mini:
“The email was first in a year long marketing push to introduce my work to prospective new clientele in general, but also to specific clients who would be a match for my outdoor lifestyle, wellness, and travel vibe. The Ad Agency contacted me because they had an upcoming experiential event for Mini Cooper and they wanted to ensure they knocked it out of the park to win future work. They thought my outdoor/adventure/travel vibe would be a good fit for the mood, and theme. The event was a loop route that provided attendees a mini getaway from the hustle of the city. They drove 50 minis at a time from downtown, to a secluded farm in the redwoods and back. My job was to document the experience mostly in real time, and with some staged shots of cars.”
More proof that incredible talent, beautiful images and smart, targeted marketing are a winning combination, congrats Laura! You can see more of Laura’s work here.