Tag Archives: Marketing

The Art of the Personal Project: Peter Samuels

Today’s edition of The Art of the Personal Project features woodland creatures shot by photographer Peter Samuels. Consultant Suzanne Sease and he talk about his start and how he segued into photographing animals. Says Peter:

“…animals have been evolving as the strongest body of my work with lots of press, accolades and a growing amount of fine art print sales. So finally at the start of this year, I called it and owned up to the animal genre. As someone whose prior focus was product, people and animals, deciding to specialize has been ironically liberating, allowing me to hone my skill set and continually strengthen my work. It’s interesting to note that featuring animals hasn’t deterred new and prior clients from sending me product and people work.”


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More images and the full interview can be viewed at aPhotoEditor’s website:

The Art of the Personal Project: Peter Samuels

About Peter Samuels

In 2009 a dog named Leica became my muse and a new photographic passion was realized. However, I soon learned she was a gateway dog as I began photographing more dogs, then cats, horses and before I knew it, even farm animals were becoming suspicious. While my time with Leica was sadly cut short, she lovingly inspired a new direction in my work and career – good dog.  http://www.petersamuels.com

About Suzanne Sease

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

New York, New York

One week ago today we were gearing up for the debut of East Coast/West Coast in NYC! Thanks to all who attended and we hope you enjoyed the lively discussion! Topics addressed included:

  • How to get your first big break and how to propel yourself to the next level?
  • Where do you get your inspiration?
  • How do you brand yourself?
  • How to obtain new business?
  • How to plan a marketing strategy/marketing budget?
  • How does social media play into your business model?
  • How do you stay up-to-date with technology?
  • What are some rookie mistakes?

Special THANK YOU to Anthony Nex, Theresa Raffetto and Matthew Jordan Smith for participating. And thanks to 353WestNYC for being great hosts. Until next year New York! And look forward to these questions being answered here in the near future…Inside1 Inside2 Inside3 Inside4 Inside5

Find Your Niche To Attract Ideal Clients

We came across this article that may help your find focus when trying to market your work to potential new clients. Gloria Cirulli, a confidence mentor, public speaker and trainer/consultant, shares her insights on how to boost your business in a crowded and competitive field. Click the image below to read the article that was originally posted on myCentrayJersey.com.

Dart on Target and  People
Dart on Target and People