After a brief hiatus we are happy to jumpstart our blog with several pieces of original content highlighting photographers and illustrators who have had a positive experience navigating Yodelist. If you are a subscriber who would like to be featured in a piece please feel free to submit your request to support@yodelist. com.
First up is photographer Siri Berting.
I am a lifestyle photographer with a focus on kids and interiors. The two subjects blend well together for clients because my interior shots come to life with the addition of a little human element, which is usually a little human. The clients I am interested in working with are ones who like bringing a little life, whimsy and authenticity to their brands.
I tend to target clients by sending email promos and postcards to specific art buyers, creative directors and art directors whose client list would match my work. I also target specific clients by researching brands and staff on LinkedIn and then add them to My Contact Groups in Yodelist.
For the Bed Bath and Beyond catalog project, I was initially contacted by the creative director at the ad agency that was working on the catalog. He reached out to me to let me know they were interested in working with me on this potential project and to see if I was interested as well. Then once that was established my rep worked with the art buyer to work out the specifics.
Working on this new catalog concept for Bed Bath and Beyond was a huge collaborative process. This was a big new branded step for them with the goal of increasing awareness of their large furniture and home furnishings collection, which is mostly found online. The preparation for this shoot consisted of many conference calls, lots of questions and suggestions on timing and flow along with exacting location videos and Google maps to understand how the light flowed through the house and how it affected our shoot schedule. I really enjoyed the collaborative process and being able to bring ideas and concepts to the project.
The thing that is interesting about how this project came about is that the Creative Director was checking out my email promos for a few months before he approached me, and I could track that through Yodelist. I make an effort to keep track of who clicks and opens my promos and his name kept popping up. Then I heard from him directly. It was really great to see a direct link between my consistent messaging and branding leading to the work I want.
To view more of Siri’s work visit her website of check out her social media here: